Louis Vuitton is one of the leading brands in the fashion industry. According to the data of 2022, this brand has almost 5664 stores worldwide. It has almost 22% of the market share in the field of the fashion industry according to Jeffries. To know more about Louis Vuitton continue reading our article.
History of Louis Vuitton
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Louis Vuitton established in the year 1854 is today one of the leading brands in the fashion industry. Recalling the history of this industry is a must because that is the reason it achieved the status of a luxurious brand today.
All the status it has today is because around 200 years ago a young person named Louis Vuitton with all the hopes and shine in his eyes took a little step to start the industry.
The journey was started in 1854 when LV was established on Rue Neuve des Capucines in Paris, France. In the year 1858, LV introduced flat-bottom trunks with Triacon canvas, making them lightweight and airtight which was easy to stack. In 1857 the brand took part in the World’s Fair held in Paris. To reduce the risk of getting copied the business modified the design of Trianon to a beige and brown striped design in 1876. In 1892 Louis Vuitton passed away and his son Georges Vuitton took the position of CEO.
After the death of Louis, Georges took the initiative to expand the brand globally and displayed the articles of LV in the Chicago World’s Fair in 1893. In 1896 the business introduced its iconic Monogram Canvas and obtained a Global patent for it. LV started using leather in the majority of its products in the period of 1945-2000. By 2001 Marc and Stephen created a limited edition range of Vuitton bags with graffiti scribbled over monogram design. And over time, LV opened its stores around the Globe.
Louis Vuitton’s famous articles
LV is engaged in producing and selling several products like luxury bags, leather shoes, perfumes, Watches, jewelry, accessories, sunglasses, and books.
Never-full and Crossbody are some of the most famous designs of bags by LV.
The specialty of these bags is their Impeccable craftsmanship. The brand uses the finest materials from leather to monogram canvas that ensure the best quality with longevity which contributes to the premium pricing.
Trendy crossbody bags
Crossbody bags are bags with a long strap worn diagonally across the body with the bag hanging at the hip height on the opposite side. The straps of these bags are adjustable allowing it to be worn at desired heights.
Aesthetic Never-full bags
Never-full bags of LV are famous for their timeless design. When it comes to mixing style with functionality never-full bags fulfill the quality of both. Speedy and Pochette are the best sellers among these. Never-full bags are a good investment option too as it has a 91% resale value on average.
1) Supreme X Louis Vuitton
2) The Kanye West Louis Vuitton Don
3) Louis Vuitton and Stephen Sprouse
4) Louis Vuitton X Virgil Abloh X Nike
5) Louis Vuitton X Jeff Koons
Reported ill-treatment of models
LV alleged that it asked two of its models to only drink water for 24 hours before the Louis Vuitton show to reduce the bloated face and stomach. This led to trauma to the girl for a few days.
With time LV has also been reported for a lot of incidents like when they announced that they fired casting directors Maida Gregori Boina and Rami Fernandes after they reportedly left 150 models cramped in a dark stairwell and waiting for hours while the two went to lunch.
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